The Core 30 · Full done-for-you · 30-day turnaround
Get your business
into the Map Pack.
We rebuild your website so it structurally mirrors your Google Business Profile. No directories, no link schemes, no tricks — just the alignment work Google's own documentation tells you to do, done properly for once.
The honest bit
Your website is probably the reason you're not ranking.
Your Google Business Profile lists 14 services. Your website has a Home page, a Services page, and a Contact page. Google crawls the site, doesn't find matching pages for those 14 services, and fails to confidently connect the dots between the GBP listing and the URL.
When Google isn't sure, it falls back to proximity and reviews. That's why the best-reviewed business three miles further away beats you on "<service> near me" even though you're a mile closer. You're not being outranked — you're being under-mapped.
Everyone selling you "local SEO services" knows this. They still sell you directory submissions and backlinks because those are easy to productise. Alignment work is harder. It's what actually moves the needle.
The method
One page per category. One page per service. One site, mirrored.
Your Google Business Profile is a structured object. Your website should be one too. The Core 30 is our name for the page architecture that matches the two, end to end.
Your primary category gets the homepage.
Obvious but often botched. The H1, the meta title, the first hundred words — all aligned to the exact language of your primary GBP category.
Every secondary category earns a page.
Not a section. A full standalone page. Correct URL structure, correct internal linking, correct schema. Each one targeting a specific intent.
Every service gets its own page too.
Not a bullet point on a services page. A proper page, written for the searcher looking for that specific service, with real content — not filler.
Every page links back to the one above it.
Logical hierarchy. Your homepage is the root. Categories link up to it. Services link up to their category. Google walks the tree, understands the business, ranks you for what you actually do.
What we actually do
The deliverables. Plain list, no fluff.
- 01
A rebuilt sitemap
Your existing site analysed. Your GBP structure mapped. A proposed sitemap showing every page you need to match, why, and in what hierarchy. You approve before we write anything.
- 02
Every page written
By us, for your business, for the intent each page targets. No filler, no ChatGPT dumps. 300-800 words per page, formatted for readability and for Google.
- 03
Proper schema markup
LocalBusiness, Service, FAQ, and Breadcrumb schema on every page that earns it. Hand-rolled JSON-LD, validated, not plugin slop.
- 04
Internal linking done right
Every page linked to its parent and its siblings. Anchor text aligned to the target page's topic. No keyword stuffing, no exact-match abuse.
- 05
On-page SEO for every URL
Title tags, meta descriptions, H1s, image alts, canonical tags. All set per page, all aligned to search intent, nothing left on plugin defaults.
- 06
Technical setup
Sitemap submission, robots.txt, 301s from old URLs, Core Web Vitals pass, mobile optimisation, proper page speed. The unsexy stuff that actually matters.
- 07
GBP alignment check
We don't touch your GBP directly — we tell you exactly what to change (category order, service names, service descriptions) so it pairs with the new site.
- 08
Handover doc
Everything we did, why we did it, and what you need to keep doing to maintain the rankings. No tech-debt traps where you're locked into our tools.
Process · 30 days
Here's what each week looks like.
Not a generic "discovery → design → development" agency waterfall. Actual deliverables, actual deadlines, actual you-know-what-you're-getting-each-week.
Audit
We map your GBP categories, services, and service area. We map your current site. We find every gap.
Architecture
We rebuild your sitemap to mirror your GBP structure. Every service category gets its page. Every subcategory earns one.
Writing + Build
Each page written with proper intent targeting, structured data, and internal linking. Built on a fast static stack, not a plugin graveyard.
Review + revise
You review. We revise. Two rounds included. Third round is £120.
Launch + handover
Migration, DNS, 301s from old URLs, Search Console resubmission. You own everything.
As important as what we do
The list of things we don't do.
Most "local SEO" offers are bundles of tactics that stopped working in 2018. Here's what you won't find in our scope of work.
- NODirectory submissions. Yext, Brightlocal, "300 citations". Google doesn't weight these meaningfully. Cleaning your NAP is a one-hour job, not a product.
- NOLink building. We won't spin content on PBNs. We won't trade guest posts for backlinks. We won't buy anything from anyone in a Telegram group.
- NOReview-gathering schemes. Don't need to teach you how to ask customers for reviews. You already know.
- NOOngoing retainers you don't need. 80% of local businesses don't need monthly SEO. They need one proper rebuild. We do that, then we leave.
- NOGuarantees of ranking. Nobody controls the Map Pack. Anyone who guarantees it is lying. We promise the work, not the result. (That said — the method works. Usually within 60-90 days.)
- NOLock-in. We build you a site you own outright. Astro, static, hostable anywhere for $5/mo. No subscription to us after handover.
Be honest with yourself
We're not for everyone. Four reasons to go elsewhere.
Your business isn't local.
If you sell nationally, we can't help. Shopify stores, online-only services, remote consultancies — the Map Pack isn't your game.
Your GBP has issues we can't touch.
If your profile is suspended, under review, or mis-categorised beyond our remit, we'll tell you upfront. GBP issues are for GBP specialists.
You want a retainer relationship.
We don't offer one. One rebuild, one fee, one hand-off. If you want monthly oversight, we'll recommend someone who does it well.
You're looking for guarantees.
We don't promise rankings. Nobody can. If that's a deal-breaker, fair enough — we'd rather you find out now than be disappointed in month three.
Free
Tell us about your business.
We'll send back a written audit.
No pitch deck. No Calendly link. Just a real audit of your current site, your current GBP, and what the Core 30 rebuild would look like for you specifically. Reply within 24 hours, yes or no.