Asked and answered.

It's our name for a page architecture that mirrors your Google Business Profile. One page per primary category, one per secondary category, one per service. Most businesses land at around thirty pages. The number varies — the structural rule doesn't.

No. Most local SEO services focus on off-site tactics (citations, backlinks, directory submissions). We focus on on-site architecture and content, because that's where most local businesses are actually bottlenecked.

Agencies sell recurring monthly retainers covering tactics with low individual impact (directory submissions, minor on-page tweaks, link acquisition). We do one proper rebuild, then you're done — no monthly fee.

If you're a local business with a claimed Google Business Profile and at least a basic website, probably yes. If your GBP is suspended, or your reviews are catastrophically bad, or you're in an enormous urban market against national players — those are edge cases where we'd tell you honestly upfront.

Usually 60-90 days after launch, sometimes faster. Google needs time to crawl, index, and re-evaluate your authority for the new page structure. Anyone who promises overnight rankings is lying.

Thirty days from kickoff to launch. That's a hard deadline on our end — if we miss it, we knock 2% off the remaining balance per day late. The deadline is part of the discipline.

Access to your current website (or login credentials), your Google Business Profile URL, a brief interview at kickoff, and prompt feedback on the sitemap (day 3) and content (day 22). That's it. We do everything else.

Two on the sitemap, two on the content. Additional rounds on the Growth tier: £120 each. Additional rounds on Complete tier: unlimited and included.

I do, personally. Not ChatGPT, not a content mill, not an outsourced copywriter. It's a solo operation — everything you see shipped, I wrote.

Rare. But we offer one round of design revision included. If after that you're still unhappy, we agree a reasonable exit — partial refund based on work completed, you keep whatever assets are done.

Because it takes two to four weeks of focused work to do this properly, and my time costs what it costs. The £997/£1997/£2997 tiers scale with project scope — more pages = more research, more writing, more schema.

No. The quoted price is the total price. Only variable is additional pages if your GBP requires more than your tier includes — £99 each, always agreed before work starts.

Standard terms are 50% to start, 50% on handover. For the Complete tier (£2,997) I can do three instalments (40/30/30) — ask in the audit response.

Yes. 14 days full refund from project start, no questions. After 14 days, prorated refund based on work completed.

Yes. UK bank transfer, international wire, Stripe card, Wise — whichever works for you.

You own everything. The site is live on your domain, the code is in a GitHub repo you own, you have a 30-page handover doc. You can hire any developer to make changes — the stack is standard Astro, thousands of devs can work on it.

Yes, but it's cheap — around £5/month on Cloudflare Pages or similar. We'll recommend hosting based on your technical comfort. If you want we can host it for you for £10/month on our Coolify instance, but it's not required.

Static sites don't really 'break' the way WordPress does — no plugins to break, no database to corrupt. But: 60 days of free email support post-launch covers questions, small tweaks, anything that comes up.

Yes, if you don't actively break them. Don't gut the site, don't remove pages, don't change URL structure, don't stop updating the GBP. The method creates a durable structure — it doesn't require monthly maintenance to hold rankings.

The Core 30 is built on fundamentals (entity clarity, structural alignment) rather than tactics. Algorithm updates that penalise generic local SEO tactics tend to leave aligned sites alone. No promises — nothing in SEO is forever — but we build for durability.

No. We only do this specific thing. If you want brand design, custom photography, ecommerce, or heavy UX work, we'd partner you with specialists — but we don't do it ourselves.

No — but it's a good question to ask. Paid ads and organic Map Pack ranking are complementary but separate. We focus on organic; happy to refer you to ad specialists who know their craft.

Yes. We work with any English-speaking market — UK, US, Canada, Australia, Ireland, New Zealand. Local SEO principles translate; Google's ranking system is the same everywhere.

If your customers search in English (some businesses in Europe do), yes. If your content needs to be in another language, no — we don't write in languages other than English.

I prefer not to. Most buying questions are better answered in writing. If after reading the site + the audit response you still need a call, we can schedule a 20-minute one — but 95% of the time it's not necessary.